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FM Tracks and the PRCHN Part of New USDA Grant to Increase Fruit and Vegetable Purchases
FM Tracks, an iOS app and website being developed by PRCHN Associate Director Darcy Freedman, PhD., will be supported for wide-scale national dissemination through a newly funded USDA grant award to Wholesome Wave. The PRCHN is a sub-contractor on the grant along with the University of Delaware. FM Tracks will provide an opportunity to have a common system and metrics for data collection at farmers' markets across the United States that are operating healthy food incentive programs. The data will be critical to inform future interventions to improve diet by increasing access to nutritious foods.

This project will grow nutrition incentive programs in both scope and impact over the coming three years. Wholesome Wave’s goal is to increase purchases of fruits and vegetables by SNAP consumers by providing incentives at the point of purchase in 17 states (including Ohio) and the District of Columbia, reaching approximately 110,000 SNAP consumers. The project will benefit 3,400 small and mid-size farm vendors, work with 364 Farmers’ Markets, 23 CSA programs, and 38 mobile markets. The grant will also enable the PRCHN to collaborate with Wholesome Wave and the University of Delaware to work on the first-ever randomized control trial of incentive programs. Wholesome Wave’s grant is one of many announced this year as part of the larger $31.5 million allocated for the Food Insecurity Nutrition Incentive (FINI) grant program.
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