Breathe Free: We Share Air extended the PRCHN's work as a partner of the Health Improvement Partnership-Cuyahoga (HIP-Cuyahoga) and Healthy Cleveland. Building on the Resident Team model developed by HIP-Cuyahoga, Breathe Free used a multi-level approach to tobacco prevention and cessation by increasing adoption of 100% tobacco-free worksite policies and smoke-free home rules as well as promoting free resources to assist smokers in quitting (e.g., Ohio QuitLine, smokefreeTXT, QuitGuide, and quitSTART). These strategies were underpinned by a culturally informed media messaging campaign to raise awareness of dangers of tobacco, particularly cigar products, and encourage smoking cessation.
Stage #1: Community-level component
Breathe Free staff worked with local radio stations as part of a community-level culturally informed media messaging campaign to raise awareness of the dangers of tobacco, particularly cigar products, and encourage smoking cessation. Click on the links below to hear the two radio spots!