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Breathe Free Project Design
 
Breathe Free: We Share Air extended the PRCHN's work as a partner of the Health Improvement Partnership-Cuyahoga (HIP-Cuyahoga) and Healthy Cleveland. Building on the Resident Team model developed by HIP-Cuyahoga, Breathe Free used a multi-level approach to tobacco prevention and cessation by increasing adoption of 100% tobacco-free worksite policies and smoke-free home rules as well as promoting free resources to assist smokers in quitting (e.g., Ohio QuitLine, smokefreeTXT, QuitGuide, and quitSTART). These strategies were underpinned by a culturally informed media messaging campaign to raise awareness of dangers of tobacco, particularly cigar products, and encourage smoking cessation.

Stage #1: Community-level component
Breathe Free staff worked with local radio stations as part of a community-level culturally informed media messaging campaign to raise awareness of the dangers of tobacco, particularly cigar products, and encourage smoking cessation. Click on the links below to hear the two radio spots!
Breathe Free radio spot with Monica
Cleveland resident Monica shares her resolve to break her tobacco addiction in this radio spot for Breathe Free: We Share Air.
Download This Podcast
Breathe Free radio spot with Michael
Michael, a Cleveland resident, shares his story of tobacco addiction in one of the Breathe Free radio spots.
Download This Podcast
Stage #2: Organization-level component
The Breathe Free Project Team is working with two churches, two daycare centers, and one library in each target neighborhood. Fifteen people ages 18 and older are being recruited from each organization (total of 225) for the longitudinal study. These 225 participants will be asked to participate in a survey at five data collection time points. An additional 15 constituents from each organization will be asked to participate in the Constituent Surveys at time points two through five. Engaging residents in a trusted environment and in a culturally relevant way can begin to shift tobacco social norms. 
 
A third data collection method is an organization implementation checklist and interview. This consists of a semi-structured interview of staff members of each organization prior, during, and post-implementation that ask about the Breathe Free project in the organization, the factors that affected the implementation, and outcomes of the implementation.

Stage #3: Individual-level component
The individual-level component will direct users to United Way’s 211 First Call for Help to guide the individual to tobacco cessation resources such as SmokefreeTXT, quitSTART, Smoke Free Homes, and the QuitLine.
United Way 211 logo
 Smoke free text logoQuitStart logo Smoke free homes logo Ohio Quit Line logo