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FDA Releases New Report on Smoking Initiation Among Youth
Do public health media campaigns actually help change behaviors? A new report from the Food & Drug Administration' s (FDA) Center for Tobacco Products, Association Between The Real Cost Media Campaign and Smoking Initiation Among Youths — United States, 2014–2016, indicates that it does.

In February 2014, the Center for Tobacco Products launched its first tobacco-focused public education campaign aimed at reducing youth smoking. The findings in this report indicate that exposure to The Real Cost campaign was associated with preventing approximately 350,000 U.S. youth ages 11 to 18 from initiating smoking from 2014 to 2016.

Association Between The Real Cost Media Campaign and Smoking Initiative Among Youths is available through the CDC's Morbidity and Mortality Weekly Report.
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