Breathe Free: We Share Air is a demonstration project funded by the Ohio Department of Health that uses teams of residents trained as community organizers to help change the cultural conversation around smoking in their neighborhoods. This multilevel intervention consists of three components:
Breathe Free staff work with resident teams to help implement policy, systems, and environmental changes based on their expert neighborhood knowledge. With focused attention on tobacco prevention and cessation, using a resident team approach has the potential to increase the engagement of community organizations to adopt smoke-free policies and facilitate dissemination of the cessation resources to key constituents.
- A community-level culturally informed media messaging campaign to raise awareness of dangers of tobacco, particularly cigar products, and encourage smoking cessation;
- A community organization-level component that includes adoption of tobacco-free worksite policies and smoke-free home policies and a systematic process to disseminate cessation resources to constituents; and
- An individual-level component that will direct users to United Way’s 211 First Call for Help to guide the individual to tobacco cessation resources such as SmokefreeTXT, quitSTART, Smoke Free Homes, and the QuitLine.